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Do you remember my article relating to trademark signs: „Word or figurative trademark – which one is better?”? I indicated in it that the answer to this question depends on your preferences. Nevertheless, the more pros I see in protecting the name of the company. Today I am developing this idea and I will describe […]

Today I describe an interesting case study. It’s about the case when the generic name has been used in a figurative trade mark. It’s  owner showed that he had exclusive right to the included words: artistic tea. Well, whether or not is this in your opinion the generic name? Generic name – definition Generic name […]

25 Feb

Reputed trademarks. A big one can do much more!

I’m sure that you will associate such reputed trademarks as Apple, Coca Cola and BMW. They are brands usually worth of billions of dollars. And it is the result of high sales, intense advertising or good consumer opinion. There is something special about them. Reputed trademarks benefit from increased legal protection. Everything is explained in […]

Well-known trademarks are trademarks known at least by 50% of the consumers. Contrary to reputable trademarks, they are not registered. By indicating a common knowledge of your trademark you can benefit from legal protection equal to registered trademarks. But it is not as simple as it looks like. Well-known trademarks do not occur very often. […]

People who are asking me for help, usually ask me if they must own a company (conduct business activity), to register a trademark. In today’s article I will briefly answer that question. I guarantee that you will be surprised, who can register a trademark. Keep reading. Who can register a trademark? The person who could […]